Kenny Chesney is launching a new rum line called Blue Chair Bay Premium Rum! It's distributed by Fishbowl Spirits, there will be three flavors available: Blue Chair Bay White Rum, Blue Chair Bay Coconut and Coconut Spice Rum. Kenny says Blue Chair Bay Rum is what life in the islands tastes like–the fun and friends and relaxation. "You feel so alive, humble and human when you’re on the ocean and you witness a day turn into night with such style and beauty. What a way to spend the day with friends, rum, music and knowing deep in your heart and soul that at least for a little while that you were happy and still and living life in the moment. To me, that’s what this rum is all about.”

Visit bluechairbayrum.com to learn more and to sign up for details on when and where Blue Chair Bay Rum will be available beginning next month.